Structure lab
Modular story frameworks
Treat narrative like architecture. Compress or expand steps for a 90-second close or a 12-minute keynote. Each beat includes sales map, code map, and NLP hook so the frameworks stay one system.
1. You — Ordinary world
Who is the person in their default loop? What does a normal day look like?
Sales map
Prospect's current process — how they handle claims/sales today.
Code map
Happy-path baseline before the bug or the pivot.
NLP hook
Chunk down into sensory specifics (VAK) so the audience is there.